I've been fortunate to work with some world-class brands, in both the off-line and online marketing space – Disney, Royal Caribbean Cruise Line and Sandals Resorts, to name a few. I've grown up from the beginning of the World Wide Web and led efforts to build web sites and e-commerce platforms. But it's all based on solid Marketing principles, not just smoke and mirrors.
And, I have a talent to build a team and bring out their best talents to make a successful department. When leading a team, I determine the work styles and talents of each individual, and work differently with each team member.
If you want to know more about me, beyond what's on my résumé, check out the results from my recent "Predictive Index Survey."
I've built strategies around all areas of online marketing – email marketing, affiliate programs, lead generation, banner/network display, e-commerce and web site usability enhancement.
Online Marketing Consulting
I'm currently looking for full-time or project work to supplement my current consulting work.
I am looking for online marketing strategy and project consultation. That includes web site usability, Social Media, SEO, SEM, contact (including email) strategy development, display network strategies and interactive development sourcing.
Previous Consulting Projects:
Website promoting tours around the world.
Project: Keyword development, SEO optimizing of new site, integration of Google Analytics, Google AdWords Campaign, Website updates, eCommerce button (PayPal) added to capture trip deposits.
Website promoting natural means for eliminating pet odors.
Project: Keyword development, SEO optimizing of new site including metatags, integration of Google Analytics, domain strategy recommendation.
Website promoting refurbished printers, copiers to the South Florida business market.
Project: Design/build new website, fully optimized for SEO at launch, Paid Search (Google AdWords) campaign recommendation, email marketing recommendation.
Business-to-business Website serving the Marine Safety needs of offshore rigs, commercial and cruise ships.
Project: Review site for usability errors, add SEO tactics, including meta data and enhanced text. Implement email capture and email contact strategy.