Disney Experience

WALT DISNEY PARKS & RESORTS ONLINE (WDPRO), 
Anaheim, California
Director, Internet Sales & Marketing
February 2001 – January 2003

Online Brand Management focused on Disneyland® Resort, adapting offline marketing campaign to online environment. 

Previously, directed Team of 5 whose focus was to drive qualified traffic to Walt Disney Parks & Resorts Web sites (Disneyworld.com, Disneyland.com, Disneycruise.com).

  • Directed strategic focus for team to develop online marketing plans such as online banner ad campaigns, search engine optimization, viral marketing campaigns, outbound email campaigns, 3rd party alliance partnerships, Disney synergy tie-ins, online optimization of offline promotions/media, and affiliate program development and marketing.  
  • HR responsibilities included organization development, team building, team and individual goal setting, accountability tracking, performance monitoring and coaching

DISNEYLAND RESORT SALES & MARKETING,
Anaheim, California
Manager, Internet Sales & Marketing Disneyland Resort
January 2000 – February 2001

Led Team of 6 whose focus was to develop, maintain and market Disneyland.com Web site. 

Goals:

  • Elevate positioning to reflect Disneyland Resort as a Vacation Destination, not a single theme park
  • Improve online ticket sales
  • Launch online package booking engine
  • Implement Paid-search and display banner campaigns
  • Re-launch new Web site with enhanced functionality, for Disney’s California Adventure and Downtown Disney venues
  • Partner with Disney Internet Group for over-arching business synergies

WALT DISNEY WORLD CO./WALT DISNEY ATTRACTIONS, 
Lake Buena Vista, Florida

1995 – 1999:  
Manager, Interactive/Operation Support Department 
Developed first WDW Web site, maintenance processes

1994 – 1995:  
Division Marketing Representative in Resort Marketing
Developed first Seasonal Marketing for WDW Resorts 

1992 – 1994:  
Senior Marketing Representative in Travel Industry Marketing
Created College of Disney Knowledge for Trade

1991 – 1992:  
Marketing Representative in Resort Marketing
Integrated Disney Vacation Club marketing with WDW

1986 – 1991:  
Marketing Representative in Advertising Department
Florida Resident, Event and Employment advertising