Online Marketing Consulting

I am now available for online marketing strategy and project consultation. That includes web site usability, SEO, SEM, contact (including email) strategy development, display network strategies and interactive development sourcing.

I can also help you develop strategies and implement programs in Social Media (Facebook, Twitter) and Mobile applications.

I have considerable Travel and Group/ Convention trade marketing experience as well.


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Marketing Professional

I've been fortunate to work with some world-class brands, in both the off-line and online marketing space – Disney, Royal Caribbean Cruise Line and Sandals Resorts, to name a few. I've grown up from the beginning of the World Wide Web and led efforts to build web sites and e-commerce platforms. But it's all based on solid Marketing principles, not just smoke and mirrors.

And, I have a talent to build a team and bring out their best talents to make a successful department. When leading a team, I determine the work styles and talents of each individual, and work differently with each team member.

If you want to know more about me, beyond what's on my résumé, check out the results from my recent "Predictive Index Survey."

Specialties

I've built strategies around all areas of online marketingemail marketing, affiliate programs, lead generation, banner/network display, e-commerce and web site usability enhancement.

Learn more about my Background, or
get my full résumé in .pdf.

Recent Consulting Projects:

LuxuryToursForLess.com logoLuxuryToursForLess.com:
Website promoting tours around the world.
Project: Keyword development, SEO optimizing of new site, integration of Google Analytics, Google AdWords Campaign, Website updates, eCommerce button (PayPal) added to capture trip deposits.

ABreathOfFreshAir.com logo4ABreathOfFreshAir.com:
Website promoting natural means for elilminating pet odors.
Project: Keyword development, SEO optimizing of new site including metatags, integration of Google Analytics, domain strategy recommendation
.

RestoredDigitalSolutions.com logoRestoredDigitalSolutions.com:
Website promoting refurbished printers, copiers to the South Florida business market.
Project: Design/build new website, fully optimized for SEO at launch, Paid Search (Google AdWords) campaign recommendation, email marketing recommendation
.

CapSanteIntl.com logo

Cap Sante International:
Business-to-business Website serving the Marine Safety needs of offshore rigs, commercial and cruise ships.
Project: Review site for usability errors, add SEO tactics, including meta data and enhanced text. Implement email capture and email contact strategy.